
Let's Ride Project Launches Statewide Push to Open More Legal Riding Land in Florida
, by My Store Admin, 4 min reading time

, by My Store Admin, 4 min reading time
FLORIDA — Florida riders are running out of room, and a new coalition has formed to do something about it.
Let's Ride Project, a Florida-based initiative uniting riders, clubs, race promoters, dealerships, landowners, tracks, and industry partners, has launched a statewide campaign to increase legal riding opportunities across the state. The goal: pass legislation during the 2027 Florida Legislative Session that provides reasonable liability protections for landowners who allow organized off-road motorcycle recreation on their property.
For years, the map has been shrinking. Tracks close and aren't replaced. Clubs and events struggle to find ground. And thousands of acres of land that would be perfect for organized riding stay locked — not because owners don't want to open their gates, but because they're afraid of the liability if they do.
The cost lands on everyone. Riders leave the sport. Families lose places to ride together. Dealers sell fewer motorcycles. Events disappear, and with them the tourism and local economic activity they bring.
The legislation Let's Ride Project is championing does one thing: it removes the unnecessary liability fears that keep good land closed today, so responsible landowners can open their property for organized off-road riding.
To be clear about what the bill does and doesn't do:
The campaign is already underway. Through 2026, the coalition is building membership, raising funds, meeting with legislators, and organizing a grassroots rider network across Florida. In 2027, the bill will be introduced in the Florida Legislature with the goal of committee approval, House and Senate passage, and the Governor's signature.
When it passes, more land opens — and Florida riding gets the future it deserves.
More places to ride isn't just good for riders. It grows the whole sport and the economy around it: more riders, more events, more motorcycle sales, more tourism, more jobs. Open land is the engine behind all of it.
Riders and families: Join the rider advocacy network. When the bill is introduced, riders will contact their state representatives and senators, attend hearings, and submit letters of support. Grassroots voices are what get legislation across the finish line. Every donation helps too — no amount is too small.
Dealers, promoters, and clubs: The coalition is built on the businesses and organizations that live and breathe this sport. Sponsorship levels offer recognition across the campaign — on the website, on social media, at events, and in press announcements as the legislation moves forward.
Brands and manufacturers: Sponsoring Let's Ride Project ties your name to the fight every Florida rider cares about. Backing land access is awareness money can't usually buy — authentic support for the sport, in front of the entire riding community, with a permanent place in the story when the bill passes.
Landowners: This effort exists for you as much as for riders. If you've ever considered opening your property for organized riding, we want to talk.
Every dollar raised funds the fight directly: professional lobbying, legislative drafting, legal review, government relations, public awareness, and grassroots advocacy.
Let's Ride Project is a coalition of Florida riders, clubs, race promoters, dealerships, landowners, tracks, and industry partners working together to increase legal riding opportunities throughout Florida. Its mission is simple: more places to ride, more riders, and a stronger future for motorcycling in Florida.